There are no shortage of recent start up companies aiming to disrupt the Security Industry. Over the previous decade, similar companies have bought new technology and business models to market, adding significant value.

We recently spoke to Erik Lindstein, CEO of Embsec AB about his vision for innovation in security and the opportunity for Small & Medium Size Companies (SME's). Embec's laser sensing technology is currently being deployed in a wide range of applications including perimeter control and IP Video Surveillance systems.

1. Where will the major innovations in the security industry come from in the next 5 years?
I personally think the innovations will come out of mainly existing technology from other markets ‚ combined with security systems to create more integrated end user solutions. Those systems will use many kinds of sensors to create solutions that not only protect areas and valuables but also rise comfort and save money in new ways for the end user.

In short, I expect a merge between intelligent buildings and security solutions.

2. Why is the security industry resistant to change? Is this creating opportunities for SME's (Small & Medium Size Enterprises)?
This is just the way many industries works, when a couple of companies gets too big market share they usually stop being innovate and just play it safe. This definitely creates opportunities for SME ‚´s to launch new smart innovative solutions.

3. In our research we've seen a shift in security services; moving from just a cost centre for businesses to actually driving operational savings and delivering real ROI. How will this impact on the industry and how far can this trend go?
This will have a major impact on the industry because the money spent on security systems will definitely rise as ROI is more substantial. Just see how the People Counting Systems in security cameras add value for marketing research.

As far as how long this can go, I guess now that this new way of thinking is getting more and more common and as it’s driven by new technology continuously launched I don’t really see an end to it.

4. How do Embsec intend to disrupt the security market in 2013?
We put a lot of effort in 2012 to learn where our solutions are outstanding and cost effective. With this knowledge we can target both new and old applications. Our simplicity for the installer together with cutting edge technology will definitely put pressure on the market.

I think we will change the way people think about security and how simple it can be for the user to deploy.

Embsec specializes in advanced laser-based surveillance, monitoring and measurement systems. With a product line focused on outdoor surveillance and perimeter control, Embsec serves a wide range of challenging markets.

Their products allows surveillance solutions that are more cost effective, easier to install, more accurate and less prone to false alarms compared to video analysis. The unique laser technology secures objects and areas in a way that is almost impossible with conventional surveillance systems.

Erik is 30 years old, and lives in a suburb of Stockholm spending most of his waking time building up Embsec. The little spare time he gets he likes to spend out in the forest riding his enduro bike or renovating his country house.