LiFi

The boundaries between physical retail and e-commerce are blurring, creating a hyper-connected consumer in search of experiences rather than just products. That was one of the key themes at Paris Retail Week, which asked – Is retail becoming augmented retail? The Equipmag event, part of the retail week, highlighted the increased digitalisation of our daily […]

Last week General Electric (GE) announced collaborations with Qualcomm and Apple, pursuing a path of digital technology and recognising the growing appetite for multifunction LEDs to reinvigorate its 130 year old lighting business. In the deal with chipmaker Qualcomm, GE is offering retailers a way to connect directly with shoppers’ smartphones through technology integrated into […]

Q: We have been hearing about LiFi as a disruptive technology for sometime now, has the level of adoption matched your predictions and hopes? A: It has always been clear that LiFi is a disruptive technology, but for that to happen it will take some time. There are already many people, worldwide, that have recognised […]

You step inside a supermarket and your shopping list is transformed into a personalized map, showing you the deals that’ll appeal to you most. You pause in front of a concert poster, pull out your phone, and you’re greeted with an option to buy tickets with a single tap. Welcome to the world of location […]

According to various sources the Scottish company PureLiFi has raised another £1.5m GBP from investors including London & Scottish Investment Partners, Scottish Investment Bank and Old College Capital and Edinburgh University’s venture investment arm. This means the company, that was founded in 2012, is now valued at £14m. The company are riding the current wave […]