Masayoshi Son
SoftBank Bets On Robotic Cleaning in Smart Buildings
May 6th, 2022End of the Road for WeWork? Recession Spells Uncertain Times for Co-Working
March 23rd, 2020
The WeWork Carnival, Softbank & the Future of Co-Working
“I think I’ve run out of the words to describe what’s been going on, from surreal to crazy to unbelievable to — someone texted me yesterday — “bonkers,” all of those things are true and yet the reality is that we’re still here and we’re still here together. I just want to remind all of […]

We-Don’t-Work: Neumann Cast Adrift as Sharks Continue to Circle
The WeWork saga continues as the co-founder and CEO, Adam Neumann, stepped down yesterday amid a torrent of corporate and personal scandal in the wake of the firm’s postponed IPO; which Scott Galloway described as ‘flinging feces at retail investors visiting the unicorn zoo’! This may just be another story of an over-indulgent startup with […]

Proptech Bubble or just a WeWork Bubble?
There is a lot of money flowing into proptech but does that suggest a market bubble or just a few wild unicorns casting doubt on the rest of the herd? Those are the kind of questions being asked in the industry as the wildest unicorn of all – WeWork – reveals increasing signs of falling […]

‘We’ Don’t Sell Flexible Office Space, ‘We’ Sell Modern Urban Lifestyles
WeWork has created a lot of buzz with its flexible contracts and millennial-hipster style branding for what is essentially a “Regus-esque” office real-estate play. Its sister firms in the education and residential spaces have not troubled the stance of critical investment experts who have sometimes painted WeWork as the symbol of over-funding in the startup […]

WeWork Announces IPO Intentions
“The We Company (“WeWork”) announced that it has confidentially submitted an amended draft registration statement on Form S-1 with the Securities and Exchange Commission (“SEC”) relating to an initial public offering of its common stock. WeWork initially submitted its Form S-1 with the SEC in December 2018. This process will enable WeWork to make the […]

WeWork Sells Office Space, We Company Sells an Entrepreneurial Culture
WeWork sits on the ledge between being an overvalued real estate player, and being one of the key driving forces for an innovation-focused movement that is redefining the way companies and workers operate. However, recent deals may mark a turning point, allowing the firm to develop resilience while also supporting its primary vision. Critics say […]

Who is Investing in Smart Building StartUps?
Investment is the bedrock of startups and ambitious corporations alike. Investment is not evenly spread, however, and the firms that receive a larger share of the investment pie do so because they have sold a good idea and their ability to develop that idea. Because of greater investment, those firms are also more likely to […]

Your Window to Wellness – Softbank Invests $1.1 Billion in Dynamic Window Firm View
Traditionally, windows allow people to see out of buildings and allow light to come into buildings, both very important features and also very simple. Modern theories, however, have elevated the significance that views and natural light can have on building occupants, while modern technology has developed what a window is capable of doing. The result […]