Energy

EU Cracks Down On Greenwashing… Will Smartwashing Be Next?

Last month, the European Parliament set out its new Green Claims Directive, which seeks to address the rampant problem of greenwashing across the continent. Greenwashing practices have become prevalent and the new directive hopes to solve that by proposing two new laws that address vague and misleading green claims by companies. The launch of the new policy appears to have already made an impact as a series of reputable brands quickly backtracked on green campaigns. Here we explore the directive and its impact on commercial buildings. As news emerged of the directive, major low-cost airlines easyjet and JetBlue moved away from their established carbon offsetting schemes entirely, suggesting that the environmental impact of those schemes would not have stood up to scrutiny. And, after a lawsuit at the end of May, Delta Airlines was forced to pay damages to customers for “misleading carbon-neutral statements” in campaigns that warranted customers paying a higher price. In fashion […]

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