This revised privacy policy is effective starting on June 28, 2021.

Protecting the privacy of individuals is important to Memoori as an independent research and consulting firm which delivers content online.

This Privacy Policy sets out to demonstrate Memoori’s commitment to the individual’s right to privacy, and explains how Memoori processes information that can be used to directly or indirectly identify an individual (“Personal Data”) collected through use of our websites. This Privacy Policy applies to and the subdomain referred to as “the website”.

When we refer to “Memoori” “we,” or “us” in this policy, we mean Meemoori Research AB, which is the Company that controls the information Memoori collects when you use the Services.


Memoori may collect certain information when an individual: registers for the use of our website; registers to attend a webinar; participates in a research interview; shares a business card with a Memoori employee; enters an online submission for the Memoori Newsletter; connects with a Memoori employee via online communities or social media; sends an email to; seeks employment opportunities with Memoori; wishes to obtain more information about our products and services.


By using this website, you consent to the collection and use of your Personal Data as described herein. If you do not agree with the terms set out herein, please do not use this website. As may be required by applicable law, we may seek your explicit consent to process Personal Data collected on this website or volunteered by you. Any consent will be entirely voluntary. However, if you do not grant the requested consent to the processing of your Personal Data or later inform Memoori that you do not want Memoori to further process your Personal Data, the use of this website may be either not possible or limited in scope.


Memoori collects the following information: Personal contact information you may choose to provide while visiting or registering on this website. This information may include your name, address, company name, job title, telephone number, email address, and mailing address. We also collect behavioural information about how you use this website through the use of cookies. See below for our cookies policy.


All Memoori research interviews and online surveys are conducted on a non-attributable basis unless a Research Participant has confirmed in writing that the information disclosed to Memoori can be attributed to them or their organization in Memoori content. Memoori will not disclose any Personal Data in our content including but not limited to name, job title, organization, email, and phone number. Research Participant opinions are published in Memoori content as anonymous quotations. Research Participant responses to survey questions are published in Memoori content in an anonymized and aggregated data set. Personal Data will be protected, stored and processed in line with our Privacy Policy.


We use the information collected as follows: Memoori uses the personal information you share with us to provide products or services that you request, answer your inquiries or communicate with you about your account or transactions with us, and send you information about features on the website or changes to our policies. We may also disclose certain data to third parties that perform services on our behalf and have a need to access the data in connection with those services. Contractual agreements between us and such third parties provide that your information will be kept confidential and secure. Memoori may use your email address to send periodic promotional emails and special offers. Memoori regularly analyzes data pertaining to visitor trends and research usage to improve our research, plan website enhancements, and measure overall website effectiveness. Memoori uses cookies to remember registered users and to monitor use and behavioral information gathered through the website. Behavioral information collected by our web analytics tools is used to analyze data pertaining to visitor trends and research consumption in order to improve our research, plan enhancements and measure the overall effectiveness of our website. We may also use cookies to help us offer you products or services that may be of interest to you and to deliver relevant advertising of Memoori products. Aggregated (non-personally identifiable) user behavior data collected through cookies may be shared with third-party service providers to either analyze or execute marketing programs. Cookies do not contain personally identifiable information; however, if you are a registered user, we may store this information with your registration information to enable us to better serve you. Use of cookies may also allow Memoori to automate your access to password-protected portions of the website making it unnecessary for you to have to re-enter your password each time you visit our website.


Memoori conducts research and consulting work globally and our content is accessible globally. Any data and information that you volunteer or that is otherwise collected on one of our sites in any one country may be shared among Memoori employees or contractors. When using or disclosing personal information transferred from or within the European Union, we use standard contract clauses approved by the European Commission, adopt other means under European Union law for ensuring adequate safeguards or obtain your consent. We may also share such information with business partners, service vendors, authorized third-party agents or contractors in order to provide a requested service or transaction, providing you with information on products and services that may be of interest to you or in order to analyze the user behavior on our website. We do not sell or rent your Personal Data to third parties for marketing purposes unless you have granted us permission to do so. We may respond to subpoenas, court orders, or legal processes by disclosing your Personal Data and other related information, if necessary. We also may choose to establish or exercise our legal rights or defend against legal claims.


Memoori is committed to protecting the Personal Data you share with us, and has the necessary measures in place to help protect your Personal Data from unauthorized access, use or disclosure. We mandate that our employees and data processors observe your privacy and confidentiality rights. Memoori will not retain your Personal Data longer than is necessary to fulfil the purposes for which it was collected or as required by applicable laws or regulations. In particular, and if no such contradicting statutory obligation exists, Memoori will delete your Personal Data once you inform Memoori that you do not want us to further process your Personal Data. Memoori has implemented technical, administrative, and physical security measures that are designed to protect your information from unauthorized access, disclosure, use, and modification. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable. 


You can contact Memoori if you believe your personal information is incorrect. You can unsubscribe from promotional emails you receive at any time by clicking the link at the bottom of the email. If you are a paying subscriber, you may not be able to opt out of important service announcements and administrative messages. You can request that Memoori deletes all information covered in this privacy policy from our data storage systems including but not limited to customer relationship management, website, email servers, hard drives, and paper files. To do so please contact Memoori via You can also contact Memoori at +46 (0)8 501 64 177 should you have any questions or concerns.

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