“If everyone is busy making everything, how can anyone perfect anything? We start to confuse convenience with joy, and abundance with choice. Designing something requires focus. The first thing we ask is; what do we want people to feel… delight, surprise, love, connection? Then we begin to craft around our intention. There are thousands of no’s for every yes. We simplify, we perfect, we start over… until everything we touch, enhances each life it touches. Only then do we sign are work.” This is technology giant Apple’s design philosophy as outlined in a video called ‘Designed By Apple – Intention’. There is something to be said for this user focused design method and it has certainly worked for Apple in the competitive world of consumer electronics. In the smart building sector we have a tendency to think that better means smarter and that smarter means more technology. In this approach the user is lost in […]