Smart Buildings

Digital Twin Startup Willow Lays off 22% of its Workforce Following Recalibration of Strategy

Willow, the Australian provider of digital twin solutions for infrastructure and real estate, lays off 99 staff, 22% of its workforce on 24th December 2022, following a recent recalibration of company strategy. 72 full-time employees as well as 27 contractors have been laid off, with Australian employees reported to account for around 50% of the job losses, alongside the US team. Headquartered in Sydney, the firm was founded in 2017 and reported a global workforce of over 350 employees in mid-year, which includes digital engineers, software engineers, sales and marketing, customer success and subject matter experts as well as operational staff and technical support staff located across offices in Sydney, Melbourne, Toronto, Seattle, New York, London, Amersfoort and Manila. As one of the early movers at the forefront of digitization technology in commercial buildings, Willow creates virtual representations of physical assets, overlaid with real-time information from devices, equipment, people and places. The Willow Twin platform, […]

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