“Technology is changing the most fundamental truth about commercial real estate, that value is based solely on location,” according to Deloitte. Offering a workplace in a good location is no longer enough to attract the top tenants, nor is it enough for those organizations to entice the best talent. Leading companies and their workers are increasingly demanding smarter offices. “The Internet of Things (IoT) is now fostering new avenues of value creation for customers, greater differentiation from competitors, and fresh sources of revenue for commercial real estate through the collection and use of information,” Memoori discussed in April last year, within an article entitled ‘3 New Rules of Real Estate: Information, Information, Information.’ As such, commercial buildings have become the highest users of IoT technology, according to Gartner, and our own research projects that the combined global market for the IoT in Buildings will grow from its $26.65Bn level in 2015 to $75.5Bn by 2021, […]