Through product development and acquisition retail colossus Amazon now provides consumers with almost every element of the smart home, aside from the bricks and mortar itself. This situation led customer experience futurist, keynote speaker and author, Blake Morgan to ask, “would it make sense that Amazon take it to the next level and simply start a construction company to build smart homes?” It is no secret that Amazon has an aggressive expansion strategy, and does not shy away from risk – moving into food retail with their acquisition of Whole Foods, for example, or their recent launch of Prime Wardrobe in the fashion space. Their are also rumours that Amazon is looking strongly at expansions into healthcare and banking, further underlining this idea. It is also clear that Amazon seeks to take over the smart home market with products like Amazon Echo, a smart home hub enabled with voice control through its ‘Alexa’ smart personal […]