Make waves or sink. That’s the hard reality for startups in the competitive smart buildings space. Whether seeking acquisition, greater investment, or IPO, startups have to gain traction and take opportunities to scale their operations. They must create some buzz around the corporate and investment communities, and the best way to do that is by increasing market share. It is not as simple as having a good idea, startups must be able to develop a viable business, and that’s why most startups fail. “Venture capital investors operate with the belief that about 95% of the start-ups that they give money to will fail completely, 4% will turn into viable businesses that they can exit with a profit in a few years’ time, and 1% will be unicorns,” said Memoori in an article within Project Haystack’s Connections Magazine. This harsh landscape has been quantified with a few landmark studies on the topic. Shikhar Ghosh, a senior […]