Smart Buildings

Mapping the Strategic Direction of Cushman & Wakefield in Smart Buildings 2024

This Research Note examines the emerging strategic priorities of Cushman & Wakefield in the smart buildings space. They are a global commercial real estate services firm with 2023 revenues of $9.49 billion. We have mapped acquisitions, divestments, strategic partnerships, and investment activity to ascertain the growth ambitions of the business sector by categorizing the various business relationships by technology and investment type. This mapping is intended as a non-exhaustive indicator of Cushman & Wakefield’s strategic direction between January 2023 and October 2024. This replaces our previous mapping from November 2022. Strategy Mapping of Cushman & Wakefield Smart Buildings Business Tenant Experience In June 2023, Presence by Cushman & Wakefield formed a strategic alliance with Cove, a technology platform that integrates the tenant experience with building operating systems, providing investor clients with one technology solution. This creates communication and connection between the building, amenities, and experiences within the building. Founded in 2013 and based in Washington, […]

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