In this Research Note, we examine MapsPeople, a Danish public company providing indoor mapping and navigation software. This analysis covering their latest financial results, vertical market focus, Go-to-Market and growth strategies. It is based on press releases, investor presentations and their first Annual Report since their IPO in June 2021. The company currently has around 90 employees and is present in 40 countries. Based in Nørresundby, Denmark, MapsPeople A/S was established in 1997 with indoor mapping at the core of the business. In 2009, the company pivoted into becoming a Software-as-a-Service company focusing on their dynamic mapping platform, MapsIndoors, a proprietary generic platform for the global market that allows people to navigate large and complex buildings and optimizes the exploitation of buildings via integrations with clients’ IT-systems. The platform helps large corporate offices to optimize resource utilization, assists guests navigating to their seats at stadiums, displays vacant parking lots, or helps avoid long queues. The solution is primarily built on Google Maps, […]