This Research Note examines the acquisition of the German software company Thing-it, by MazeMap, a Norwegian indoor navigation provider. We examine the development of the two startup companies prior to their merger and conclude with our perspective on the consolidation. Transaction In August 2025, Thing-it became part of MazeMap. Since then, the company reported that “they have combined their expertise in space efficiency and workplace experience with MazeMap’s indoor navigation to create a new standard for a user-centric workplace experience.” According to a LinkedIn post, “this marks the beginning of a forward-looking partnership between two complementary market leaders: MazeMap, with its state-of-the-art mapping technology, and Thing-it, a pioneer in the field of employee experience and workplace solutions. Advantages for customers: Stronger innovation pipeline – thanks to combined expertise and additional resources Even better reliability and support – thanks to 24-hour support Expanded product portfolio that combines digital maps, indoor navigation, and workplace solutions into one […]