Can we ever have truly Smart Buildings when the construction industry is so obsessed with just building more and more buildings? Architect and Thought Leader Paul Fletcher from Through collaborates with Memoori to argue that we need a root and branch overhaul of construction thinking. What we currently have is a construction industry that only understands Output; that is to say making and modifying buildings. Instead what we ALL need to focus on is people in buildings. What individuals & groups (familial and societal) need is Outcome (Service). The information needs required for a shift in focus to Outcome are totally different. Buildings generally accommodate many people, so information is more often than not generalised and non specific – BMS set points are a good example of this. Yet (as observed by Aldous Huxley) individual and collective happiness lies in the understanding of the needs of each individual – hence a fundamentally different information model. […]