“What happens when startups disappear and WeWork gets stuck with a lot of expensive space?” – that is the question posed by Andy Kessler in his recent article for the Wall Street Journal (WSJ) titled “The Company Implosion Pageant”. Kessler, writes a regular column for WSJ on technology and markets and where they intersect with culture and is also the author of several books including Wall Street Meat and Eat People. In this latest article, he discusses a variety of multibillion-dollar valued companies that could fail, and fail hard. The common themes amongst all these companies are minimal sales, significant losses, and an unproven business model. “Venture capitalists are funding questionable businesses they pray will scale,” says Kessler, who points out that WeWork’s business model, “works great in up cycles but is still unproven, especially in downturns.” On the surface WeWork appears to be doing well, however, reportedly filling 81% of its desk space, 21% […]