Investors are only interested in startups that will provide them a lucrative return on their investments. Therefore, only those startups that can present a business case promising strong returns will receive the investment they need to succeed in highly competitive markets. This system does not leave much space for environmentally-driven startups to emerge, so a layer of green policies is required to change the rules of the market and make environmental responsibility a prerequisite to doing business, and therefore a necessary measure to generate the profits and returns that attract investment. Enacting strong environmental policy is slow, however, and climate science has made it clear that we do not have time to waste. “Five years ago, when we started PassiveLogic, we went to investors and pitched the environment or energy-efficiency side of this [business], and it was clear that it was a way uncool thesis in investing. We quickly buried the slides about efficiency, and […]