Smart Buildings

The Green Unicorn is No Longer a Myth in the Smart Buildings Industry

Investors are only interested in startups that will provide them a lucrative return on their investments. Therefore, only those startups that can present a business case promising strong returns will receive the investment they need to succeed in highly competitive markets. This system does not leave much space for environmentally-driven startups to emerge, so a layer of green policies is required to change the rules of the market and make environmental responsibility a prerequisite to doing business, and therefore a necessary measure to generate the profits and returns that attract investment. Enacting strong environmental policy is slow, however, and climate science has made it clear that we do not have time to waste. “Five years ago, when we started PassiveLogic, we went to investors and pitched the environment or energy-efficiency side of this [business], and it was clear that it was a way uncool thesis in investing. We quickly buried the slides about efficiency, and […]

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Smart Buildings

Cross-Compatible Data Ontologies to Create a Smarter Buildings Market

The smarter a building is, the more data it produces, so as smart buildings mature they face an ever-increasing data management problem. The more data a building produces, the more accurate and insightful its smart systems can be, but only if the data can be harnessed, otherwise that growing “data lake” becomes a costly burden. […]

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Smart Buildings

#Podcast 13: I Wish My Building… Didn’t Have a Crap User Experience!

In our Podcast series “Sh*t You Wish Your Building Did!”, Memoori explores the intersection between technology and commercial real estate through interesting conversations. Commercial Buildings are terrible at User Experience. Fact. How do we fix that? Memoori sat down with Kim Feenstra Kuiper, Senior User Researcher at GoodNotes App about the process of designing user-centric software […]

Smart Buildings

MapsPeople Indoor Mapping Business and Financials Examined

In this Research Note, we examine MapsPeople, a Danish public company providing indoor mapping and navigation software. This analysis covering their latest financial results, vertical market focus, Go-to-Market and growth strategies. It is based on press releases, investor presentations and their first Annual Report since their IPO in June 2021. The company currently has around 90 employees and […]

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