In this new Podcast series, Memoori explores the intersection between technology and commercial real estate through interesting conversations.
Are we Crossing the PropTech Chasm? In episode #9 we talked to Geoffrey Moore, best selling author and business strategist known for his working including ‘Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers‘. We discussed the impact of technology innovation on commercial real estate and strategies that businesses can adopt to manage the disruptive forces of innovation.
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Geoff Moore Adoption Vs James Dice What’s Holding Industry Back first 20+ podcasts
1st Geoff macro vs James micro
2nd Pension/Private Equity Risk Adverse
Reality = Zero Adoption Until Proven
although inkling corp venture labs ie
Greentown Labs & IMT.org
3rd. Lots of moving pieces ie triangle of
trust tech adoption vs fundamentals
1 commercial real estate downsizing
2 recession/inflation & rightsizing
3 workforce productivity ie hybrid WFH
4 Russia wars/on-shore supply chains
5 etc CRE “office” purpose redefined
Summary: It’ll be long slog – not this decade, and
M&A more likely roll ups vs large establishments crossing chasm don’t work with trust startups meanwhile NPV/ROI established multi-nationals that enable prop tech VC multiples vs ROI must make economic sense — that’s gonna take time
Huge topic reality — no clear path multiple hurdles
Recommend you listen James Dice first 2o+ podcasts and also read his 97% long tail < 50k square feet not to mention most bldgs old can’t retrofit easily vs office to residential conversions etc
Thanks Larry! Agreed, it’s a long slog!