The traditional distribution model for Physical Security products right across the globe, was often referred to as “box shifting”, it offered products off the shelf but with few value add services. This is now rapidly morphing into a sophisticated system delivering value add services that its clients are now demanding. This article uses information from our recent report on the Security business – http://memoori.com/portfolio/the-physical-security-business-in-2012/     There are 5 main reasons why the change in the structure of the physical security industry is causing the distribution model to change. Manufacturers have over time extended the range of their products, which now have a rich layer of features and capabilities. The supply chain must be able to understand and identify where their clients can benefit from them. A strong brand and channel infrastructure giving reach and efficiencies. Marketing across the globe can now be achieved by small companies through the Internet at lower cost and this […]