This Research Note examines the 3rd June announcement by workplace experience app vendor, CXApp that it has acquired EngineRoom.  We review the transaction details and strategic rationale before commenting on CXApp’s latest financials and giving our view of the acquisition in the current competitive landscape. This article updates our previous coverage of CXApp in May 2025. EngineRoom Acquisition Founded in 2013 in Melbourne Australia, EngineRoom has a growth marketing platform, backed by advisory services, that claims to enable businesses to capture market share, increase profitability, or gain a competitive edge. EngineRoom brings more than 50 customer relationships across a diverse base of mid-market organizations and expertise in the Google ecosystem (Ads, Analytics, Cloud). The company reports 60 employees on LinkedIn with 7% employee growth in the last year. Transaction Details The acquisition is expected to increase CXAI’s annualized revenue run-rate from approximately $4 million to more than $12 million while adding approximately $1.6 million of […]