You know a market or trend is maturing when the world’s biggest companies start to take interest. Tesla may have led the development of the modern electric vehicle (EV) but we only knew the EV market was here to stay when all major automotive players began to develop their own electric models. For many, Apple’s first-generation iPod in 2001 marks the beginning of the MP3 era for portable music, but the first MP3 players were the Playback Engine and the MPMan, developed by APA and SIS respectively, in 1997. Today, after the disruption of the pandemic, the biggest tech firms are now looking towards the rapidly maturing hybrid workplace market. Microsoft, Google, IBM, and other tech giants have always had a big stake in the workplace market, but work has experienced a monumental disruption that put everything on hold. During the early stages of the pandemic the world debated the future of work, opinions ranged from full-remote workforces to […]