Like the soap bubble, a market bubble can seem as if it will rise forever, floating carelessly in the air. However, since market bubbles are not formed from anything substantial they, like soap bubbles, will eventually pop. When they do, the money that was invested into them dissipates into the wind. Approximately 475 MWh was added to the energy storage market in 2016, that’s almost 300% more than in 2015, according to Shayle Kann, GTM Research’s senior vice president. “This extraordinary amount of attention and investment to an energy storage market where not much is getting deployed has all the makings of a bubble,” Kann stated at the U.S. Energy Storage Summit late last year. “That should give everyone pause – but it is not a foregone conclusion that the bubble will pop.” The energy storage market, as with other many other markets, is driven by a cost – benefit equation. As costs go down […]