This article was written by Daphne Tomlinson Independent Senior Research Associate at Memoori. With the advent of IoT platforms, advanced sensors and improvements in network connectivity, there are an increasing number of companies offering Indoor Positioning Systems (IPS) and Location Based Services (LBS) for various applications in commercial and industrial buildings. In-building location-based services can enable one or more of the following: Optimize spatial efficiency Improve the location-based experience of building users Enable real time and proximity location analytics to optimize building and operational performance Track and monitor the movement of assets Extend access control for sensitive areas Find people such as lone workers or in emergency evacuations Drivers for implementing location-based systems and services vary according to building type and vertical market orientation. The most important driver for the retail sector is attracting new customers through proximity marketing and targeted sales initiatives while the healthcare sector is likely to be most focused on making […]