Articles

Internet Giants go Green and get Data Center Smart

In business, IT infrastructure accounts for a disproportionate share of energy, relative to head count and operating costs. This means energy issues can significantly inhibit business innovation and growth for IT intensive enterprises. Nowhere is this more apparent than in the world’s major data centers. Power and cooling capabilities are maxed out in many data centres; expenses frequently outstrip the cost of IT equipment. Typically power distribution and cooling equipment consume as much as 60% of data centre power. Large client facing IT firms are simultaneously trying to project a “green” energy image while striving to meet the needs of an ever-increasing server population. Unsurprisingly leading internet firms such as Google, Apple and Facebook, are increasingly turning to renewable “clean” energy to serve their ever increasing demand. Just today, Apple said it would spend nearly $2 billion to build its first two data centers in Europe and they would run entirely on renewable energy. Earlier […]

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