For LEDs, the push into the building lighting market is well under way, driven by improving energy efficiency of the technology and a longevity that is almost unmatched by competing lighting technologies. Memoori’s analysis http://memoori.com/portfolio/led-lighting-in-buildings-2014-to-2018 indicates that market penetration expressed in terms of overall revenue generation of lighting in buildings grew to around 14% at the end of 2013. Beyond the often cited initial cost barrier, other factors such as the incompatibility of legacy lighting systems, mixed consumer awareness and perceptions of LED lighting are still to be overcome. It seems clear that several different lighting technologies will coexist for a few years to come. Although buying choices and procurement philosophies of both consumers and commercial facilities managers have traditionally focused on initial costs, one of the key benefits of a switch to LED lighting lies in its lower total cost of ownership. The goal for LED manufacturers is now to convince consumers to migrate […]