Smart Buildings

Mapping Cushman & Wakefield Strategy in Smart Buildings

This Research Note examines the emerging strategic priorities of Cushman & Wakefield in the smart commercial buildings space. We have mapped M&A, divestments, strategic partnerships and investment activity to ascertain the growth ambitions of the business, categorizing the various business relationships by technology and investment type over a 3-year period. This article is intended as a non-exhaustive indicator of Cushman & Wakefield’s strategic direction between January 2020 and October 2022.  Cushman & Wakefield (C&W) is a leading global real estate services firm that serves real estate occupiers and owners. The company is among the largest real estate services firms with approximately 50,000 employees in over 400 offices and approximately 60 countries. In 2021, the firm had revenue of $9.4 billion across core services of property, facilities and project management, leasing, capital markets, valuation and other services. Our strategy mapping exercise highlights 4 partnerships and 8 venture capital investments of relevance over the last three years.  The commentary below highlights some of […]

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