Smart Buildings

Mapping View Inc.’s Smart Building Strategy

View is one of the most well-known brands in the area of dynamic glass and smart windows, which are becoming an increasingly common element in smart buildings. As a start-up, View rose to unicorn status in 2018 with support from a range of top investment funds and it was one of the first smart building companies to take the SPAC route to IPO. In this research note, we explore the M&A, partnerships, and investment in View Inc. to map the firm’s smart buildings strategy. Originally founded under the brand “Soladigm” in Santa Rosa, California, the firm was renamed “View” in 2012. Company growth has been driven by the potential of its smart window technology, which uses artificial intelligence to adjust automatically in response to the sun, eliminating the need for blinds during peak sunshine hours and increasing access to natural light when needed. View technology is now installed in more than 90 million square feet of […]

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