Smart Cities

Playing to Win: Microsoft Joins Facebook in the Metaverse with $69bn Acquisition

Last month, technology giant Microsoft acquired gaming giant Activision Blizzard in a landmark $69 billion deal that represents both Microsoft’s biggest ever acquisition and the biggest deal in the history of the gaming industry. Activision is a major force in the gaming industry, maker of several hugely successful titles including Call of Duty, Overwatch, Warcraft, and Candy Crush, and would be a profitable acquisition if left to continue on its current path. However, the deal is being seen as Microsoft’s big move into the metaverse, where gaming provides the most applicable technology and software set —as discussed in our October 2021 article after Facebook rebranded to “Meta”: “In the simplest sense, the Metaverse is a mixed reality platform. Part of that is a visually immersive experience but the Metaverse is about much more than virtual reality. Using augmented reality it will also cross the “meta” divide and become ubiquitous in every part of our always-connected lives. Non-fungible tokens, such as cryptocurrency, […]

Stay ahead of the pack

with the latest independent smart building research and thought leadership.

Have an account? Login

Subscribe Now from just $400 per year per user for Access to Quality Independent Smart Building Research & Analysis!

What Exactly Do you Get?

  • Access to Website Articles and Notes. Unlimited Access to the Library of over 2000 Articles Spanning 10 Years.
  • 10% discount on ALL Memoori Research reports for Subscribers!
  • Industry-leading Analysis Every Week, Direct to your Inbox.
  • AND Cancel at any time
Subscribe Now

Most Popular Articles

Johnson Controls Tyco Merger
Smart Buildings

Johnson Controls + Tyco: Nearly 10 Years on from the $16.5B Mega Merger

Nearly 10 years after the merger between Johnson Controls and Tyco in 2016, the $16.5 billion deal stands as one of the most significant consolidation moves in the building technologies sector. Today, with the benefit of hindsight and financial data, we can evaluate whether this mega-merger achieved its ambitious objectives. The 2016 merger created a […]

Verdigris Energy Management 2025
Energy

Verdigris: Comprehensive Review of the Energy Management Platform in 2025

This Research Note takes an in-depth look at Verdigris, provider of a hardware-enabled SaaS energy management solution for commercial and industrial buildings. We examine the company offerings, disclosed funding, deployments, and partnerships before providing a Memoori view on the firm. Verdigris Profile Co-founded in 2010 by Mark Chung, CEO, Verdigris Technologies Inc. is headquartered at […]

Learnd Buy Build Strategy
Smart Buildings

learnd’s Strategic €48.5M Management Buyout Signals New Growth Phase

This Research Note examines learnd SE, a Luxembourg public company, which announced on 24th September 2025, that the founders have taken a majority stake and are to take the company private. We explore the transaction details, learnd’s history and buy and build strategy followed by the implications of the organizational change and a Memoori view. […]

Subscribe to the Newsletter & get all our Articles & Research Delivered Straight to your Inbox.