Smart Cities

Playing to Win: Microsoft Joins Facebook in the Metaverse with $69bn Acquisition

Last month, technology giant Microsoft acquired gaming giant Activision Blizzard in a landmark $69 billion deal that represents both Microsoft’s biggest ever acquisition and the biggest deal in the history of the gaming industry. Activision is a major force in the gaming industry, maker of several hugely successful titles including Call of Duty, Overwatch, Warcraft, and Candy Crush, and would be a profitable acquisition if left to continue on its current path. However, the deal is being seen as Microsoft’s big move into the metaverse, where gaming provides the most applicable technology and software set —as discussed in our October 2021 article after Facebook rebranded to “Meta”: “In the simplest sense, the Metaverse is a mixed reality platform. Part of that is a visually immersive experience but the Metaverse is about much more than virtual reality. Using augmented reality it will also cross the “meta” divide and become ubiquitous in every part of our always-connected lives. Non-fungible tokens, such as cryptocurrency, […]

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