Security

Alliance and Partnership is Playing a Major Role in Winning Market Share in the Security Business

In a presentation at the beginning of this year by Fredrick Nillson GM of Axis Communications he remarked that: “In a tough economy it becomes even more important to evaluate the partners you work with. Do you want to invest in a long-standing partner, or one who runs the risk of not being around in a year or two? Is there a chance the particular division you work with could close down? Long-term partnerships are a major strength of the security industry. Don’t lose that perspective, especially when times are tough.” – Wise words from a company that pays particular attention to cultivating alliances and spends much senior management time in scouring the world to find the right partners. But whilst the ownership and longevity of the partner is important the vital issue is that all the partners win. Over the last 4 years we have been charting the incidence of alliance and partnership arrangements […]

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