Smart Buildings

Why Even Google’s Best Climate Change Efforts were Not Enough

In 2011, Google discontinued its RE<C program which pledged to tackle the issue of climate change facing our planet. The RE<C initiative aimed to promote promising technologies and specifically to find sustainable form of generating electricity, cheaper than coal. While stopping the program has been a knock to climate change efforts, the subsequent report from 2 of Google’s engineers has unearthed a bleak future for our environment. The paper by Ross Koningstein and David Fork, suggests that even our most ambitious projections will not be enough to stop severe and potentially catastrophic climate change. Starting in 2007, Google committed significant resources to tackle the world’s climate and energy problems. A few of these efforts proved very successful: Google deployed some of the most energy-efficient data centers in the world, purchased large amounts of renewable energy, and offset what remained of its carbon footprint. However, Google’s boldest energy move was the RE<C program, which aimed to […]

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