GE Announces LED Lighting Collaborations with Apple and Qualcomm

Last week General Electric (GE) announced collaborations with Qualcomm and Apple, pursuing a path of digital technology and recognising the growing appetite for multifunction LEDs to reinvigorate its 130 year old lighting business. In the deal with chipmaker Qualcomm, GE is offering retailers a way to connect directly with shoppers' smartphones through technology integrated into LED light bulbs. This would include sending shoppers coupons depending on their position within the store, and similar location based indoor services. "Today's consumers want a customised experience from the news they read, to the games they play, to the products they buy, they expect technology-driven personalisation. Working with Qualcomm Atheros, GE is harnessing the power of our commercial LED lighting to give retailers the opportunity to create an enhanced experience for shoppers securely, while respecting their privacy", said Jeff Bisberg, Global General Manager, Indoor Location, GE Lighting, in a company statement. While in the other collaboration with Apple, GE […]

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