Is Retail Becoming Augmented Retail?

The boundaries between physical retail and e-commerce are blurring, creating a hyper-connected consumer in search of experiences rather than just products. That was one of the key themes at Paris Retail Week, which asked – Is retail becoming augmented retail? The Equipmag event, part of the retail week, highlighted the increased digitalisation of our daily lives, and how it is creating new and expanding forms of consumption. Covering such topics as in-store virtual reality, the 360° store experience, virtual changing rooms, conversational virtual assistants or ‘chatbots’, and explores how shopping is evolving for the millennial generation. Global lighting leader, Philips, chose the event to announce its YellowDot program. The Dutch firm is officially opening up its indoor positioning technology to work with LED luminaires from other lighting companies. Through the YellowDot program, Philips will allow manufacturers to test and certify their LED luminaires to work with Philips’ indoor positioning technology, which will be accompanied by […]

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