Security

5 Russian Vertical Markets That Open Up Greater Revenue Opportunities for IP Vendors

The All-over-IP Event Team recently asked the Russian security and IT industry for their opinion; Including what local verticals open up greater revenue opportunities, and which of them they would like to connect more with in the future. The poll shows that vendors and solution providers mostly count on industrial projects (including critical infrastructure), retail, hotels, and commercial buildings in terms of increasing their sales in Russia. They also see areas of strength in residential housing development. Again, according to the poll, the biggest revenue opportunity in Russia is moving beyond security in most of the vertical markets. So for example, video surveillance enabling compliance in your business, access control improving business productivity or machine vision optimizing production processes. Inherently a security solution serves to provide risk mitigation, it does not drive revenue. But by utilizing the same infrastructure, the same cameras, the same VMS, the same access control readers, etc. businesses can drive more […]

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