During the last 3 years the competitive landscape in the Physical Security market has undergone significant change as prices have fallen and margins tightened. This is the result of the growing maturity of IP Networking products where innovation has become incremental and product differentiation has been more difficult to achieve. At the same time changes in the leadership of the market have favoured the relative new entrants who have operated a more aggressive marketing campaign, built up stronger partnership links with the System Integrators and have revamped their distributor channel. This has enabled them together with their partners to demonstrate how improved ROI can be achieved. The next challenge will be to show that connectivity through the Internet of Things (IoT) will bring further benefits and an improved ROI. IoT is now at the top of the Hype Curve and it will take at least 5 years before it reaches the slope of enlightenment according […]