The largest hotel company in the world doesn’t own a single bed. The largest taxi company in the world does not own a fleet of vehicles. And, the largest content provider in the world does not make content. AirBnB, Uber, and YouTube have all become the leaders in their industry by creating platforms for a much wider group of people to utilize their assets in new ways, whether that is their property, their vehicle, or their presence, knowledge, and time. In recent years, a similar business model is emerging for the office real estate sector, promising explosive gains through the use of technology to leverage the sharing economy and unlock value in underutilized assets. “The fracking conversation is powerful because it’s looking at how to unlock the value in all the underutilized down or dark time in real estate. I like to use the analogy of Zipcar. It’s 17 years old and well ahead of […]