You step inside a supermarket and your shopping list is transformed into a personalized map, showing you the deals that’ll appeal to you most. You pause in front of a concert poster, pull out your phone, and you’re greeted with an option to buy tickets with a single tap. Welcome to the world of location based services (LBS). “It’s been the next big thing for, like, five years,” said Dan Ryan, CEO of Boston-based LBS software firm ByteLight, who have been at the centre of an acquisition by market leading lighting solutions provider Acuity Brands. Earlier this month, Acuity Brands announced that it has acquired for cash certain assets, including the patent portfolio and all other intellectual property rights, of ByteLight, a provider of indoor location software for LED lighting. The combination of ByteLight’s technology with Acuity Brands’ Visible Light Communication (VLC) enabled drivers and LED lighting platforms provides retailers with a method of delivering […]