Smart Buildings

Occupancy Analytics Innovations Offer New Avenues for Discussions on Privacy

Occupancy analytics in buildings is fast becoming a big business. The market for occupancy analytics in commercial office space will grow to $4.6bn by 2022, according to our latest report - Occupancy Analytics & In-Building Location Based Services 2017 to 2022. Growth in the occupancy analytics market is dependant on the sector overcoming the barriers along its course, but innovative solutions are now emerging to address key issues. Security and privacy concerns continue to act as a barrier to occupancy analytics market growth. Passive tracking of ID cards, smartphones or other unique identifiers, also provide more information than is necessary for occupant tracking, sparking privacy concerns. “We only use active feedback, so our users don’t have to worry that we’re following them around,” CrowdComfort Co-Founder & CEO told Memoori in an interview last month. “Passive occupancy tracking technologies can enhance the value for the corporation but also make occupants feel uncomfortable,” he continued. CrowdComfort does […]

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Smart Buildings

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Smart Buildings

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