Building performance software suppliers are taking advantage of many different routes to market, which go beyond the traditional systems integrator approach. A multi-channel approach is evident for large and medium-sized new build projects whilst third party routes through System Integrators are favoured for retrofit projects. However as IoT Technology further penetrates Building Automation services the channels of distribution will under go some fundamental changes. Direct Channels Most building performance software providers target potential customers directly and some regard this approach as a core component of their sales strategy, particularly those companies who are positioned as service providers with a significant multi-site client base, such as EnerNOC and Ecova. Property management and EEM software providers seem to have had considerable success through the direct channel. However the move to BIoT is likely to persuade building owners to favour companies that can deliver a total solution. Many of the independent software suppliers will find it difficult to […]
In this Research Note, we examine Nordomatic, the largest independent integrator of open, cloud-based smart building solutions in the Nordic region. This analysis is based on the Nordomatic 2021 Sustainability Report and their strategy to achieve global impact leadership within Smart Buildings by 2025. Founded in 1967 and headquartered in Stockholm, Sweden, Nordomatic reports a turnover of around SEK 1 billion (around $100 […]
Is there one simple thing the commercial real estate industry could do to improve technology outcomes? Yes! Break down knowledge silos and share information. That’s why we created the open-source Developers Smart Building Project Canvas with help from Vanti and LMG (lmgiq.com) Watch my presentation at last month’s Smart Building Conference to learn more about […]
In this Research Note, we examine View Inc. (NASDAQ: VIEW), a Silicon Valley-based smart window company founded in 2006. This analysis is based on their 2021 financial results, investor presentations, M&A and their smart buildings strategy. View, one of the most heavily funded firms in the smart buildings space, acquired unicorn status in November 2018 when it raised a $1.1 billion Series […]
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