During the last 3 years the competitive landscape of the physical security market has undergone significant change as prices have fallen and margins tightened. This is the result of the growing maturity of IP Networking products where innovation has become more incremental and product differentiation has been difficult to achieve. At the same time changes in the leadership of the market have favoured the relative new entrants who have pursued innovative R&D programmes and more aggressive marketing campaigns; built up stronger partnership links with System Integrators and have revamped their distributor channel. This has enabled them (together with their partners) to demonstrate how improved ROI can be achieved through IP network systems. The next challenge will be to show that connectivity through the Internet of Things (IoT) will create further value. IoT is now at the top of the Hype Curve and it will take at least 5 years before it reaches the slope of […]