This article was written by Therese Sullivan from http://buildingcontext.me/. To me it feels like the market for software and services supporting data-driven commercial building operations a.k.a. the Building Internet of Things (BIoT) — is moving into a higher gear. So to think through the shifting momentum, I took out my Crossing the Chasm Colorforms and started to hypothesize about where we are on the Chasm adoption curve. The most prominent feature of Geoffrey Moore’s Chasm theory is the gap in market momentum that is often observed once demand for a new innovation has played out among technology enthusiasts and has not caught on among more pragmatic and conservative buyers. That’s the Chasm. Industry players mutually supporting common standards is a powerful force for getting across that gap and finding lucrative ‘Main Street’ markets. Those industry participants that make it across are in a good position to experience a ‘Tornado-like’ fast-moving, up-spiral in demand for their […]