Smart Cities

WeWork: Millennial Fad or New Era for the Workplace?

During a recent visit to one of the two WeWork coworking office buildings in Seoul's Gangnam district, I was met with DJs setting up speakers in the meeting space we normally use. "There's a party here later. Let's head to the 10th floor, they have a new craft beer in the lounge up there," I was told by employees of the start-up I had come to meet with. In case it wasn't clear from past encounters, WeWork was underlining that there's is not a traditional office culture. At WeWork's head office, in New York's fashionable Chelsea district, the wide range of plants and technicolor sofas is overshadowed by a maze of staircases housing their floating "sky-lobbies." These features are not just PR stunts to generate hype in the millennial driven start-up generation; they are the result of data analysis driven inspiration. “Most architecture firms design offices as one-off projects and rarely collect feedback once the […]

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